Once upon a time, long long ago, it was very simple. You built your website safe in the knowledge that everyone who visited it did so either on a laptop or standard PC. Everything got laid out according to a certain screen size.
Then came smartphones. And tablets. Suddenly your website visitors are trying to view your website on devices with screens the size of cigarette packets. And while iPhones, Androids etc, are good at fitting everything onto a miniscule display, for those of us with normal eyesight, trying to make any sense of the contents means zooming in, scrolling left, right, up and down. Not much fun. And as the number of mobile-using visitors increases, 10%, 20%, 30% and beyond, it is clear that we better make it easy for them to use our site or they might go somewhere else.
We can tackle this in a number of different ways. Some people make a completely different site for mobiles. The method which is in the ascendency is Responsive Design where the site is designed to work first on mobile and then on progressively large screens all the way to full-size laptops and desktops.
This is a responsive website. If you resize the browser window you will notice certain things happen. Beyond a certain size, the menu changes, stuff rearranges on the page to fit into smaller screens. You can visit it with your mobile and the content still fits.
What Google Says
Webmaster Tools may give you a message:
Google systems have tested xxx pages from your site and found that 100% of them have critical mobile usability errors. The errors on these xxx pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.
Translation: If you want to rank highly on Google you better make sure your site complies.
We Can Help
We have studied Responsive Design and put it into practice on many sites. If your site is not responsive you are losing out. Contact us today and let us make your site mobile friendly