The rise of Twitter, Facebook et al, has created new ways to connect with people on the web and get your message across to them.
There are numerous ways and strategies to make best use of these new resources and there are entire libraries of material on how to create and craft material for social media.
At the basic, hands-on, nitty-gritty level of website creation and maintenance this involves things like connecting Twitter / Facebook / google+ to your website and to each other. This wesbite demonstrates several of these methods. Each page has a Twitter box on the page where you can follow jewelion_web's latest tweets There's also a Follow Me on Facebook button as well as a host of buttons to enable visitors to recommend / like pages for the benefit of their friends. Also my Twitter & Facebook accounts are linked so that a tweet automatically appears on Jewelion Web Design Facebook page.